The Shaklee Effect

At Shaklee, we help transform people's lives through small, simple steps that add up to big results—that's what we call The Shaklee Effect. And we do that by making better products that are worth sharing. That add up to improved health and wealth around the world.

And we believe that if each of us does our small part—taking small, simple steps to not only take care of ourselves—but to share what we love about Shaklee with others—then together, we can make a difference for people and the planet.

Real People. Real Results.

 

Ashley used Shaklee 180 to regain her shape and her confidence. She never expected what came next.

 

A Facebook post by a mutual friend introduced Amber in Florida and Harper in Illinois—and changed both their lives.

 
 

Corrie-Beth and Mike have the love story and partnership they've always dreamed of.

 

Bonnie loves being a stay-at-home mom…but she wanted something more. Here's how she found it.

 

Small steps to get started

Shaklee makes transformation simple. By combining the best natural products with regimens that work for you, you can start with the nutrients you need to improve how you feel every day. Then add the solutions for your most important health priorities and concerns. Start with those small steps, and you can expect long lasting results, as well as a positive impact on your life and in the lives of those around you.

When you're ready to transform your financial future, introduce your friends and family to the everyday rewards of sharing Shaklee. Whether you want to earn additional income as a health advocate or express your entrepreneurial spirit as a business mentor, you'll feel the support of Shaklee every step of the way.

Remember: It starts with our products. If you like them, share them. They come with a 100% money back guarantee so there's no risk. So join us and be part of the effect.

Sustainability

 

Environmental Achievements

Founded in 1956, shaklee is the first company in the world to obtain climate neutral certification and totally offset its co2 emissions, resulting in a net zero impact on the environment. Learn more.

 

Climate Change

Climate change affects us all: our health, our livelihoods, our hope for the future. Shaklee has taken consistent steps to reduce our climate impacts and help find solutions to the climate crisis. It’s one of the ways we work toward a better future. Learn more

 

 

Million Trees

At Shaklee, we’re part of a movement to make people and the planet healthier. Learn more

Environmental Achievements

For 50 years, Shaklee has quietly led the way in environmental stewardship and support of social causes.

Founded in 1956, shaklee is the first company in the world to obtain climate neutral certification and totally offset its co2 emissions, resulting in a net zero impact on the environment.

Environmental Achievements

Milestones

1956

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  • Dr. Forrest C. Shaklee founded a company based on Living in Harmony with Nature® that is committed to developing products to improve the health of people and the planet.

 

1960s

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  • Shaklee introduces Basic-H® Concentrated Organic Cleaner, one of the first nontoxic, biodegradable cleaners.

 

1970s

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  • Shaklee introduces one of the first biodegradable laundry detergents without phosphates, nitrates, or borates.

 

1980s

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  • 1985 Shaklee was selected by the Wild Dolphin Project to provide environmentally-friendly cleaning products for use onboard their research vessel, Stenella. The Wild Dolphin Project is dedicated to studying the habitat of dolphins and Shaklee’s relationship has continued for 21 years.
  • 1986 Shaklee provided financial support and products for the first recorded, unsupported expedition by dog sled to the North Pole, led by National Geographic award-winning polar explorer, author, and educator Will Steger.
  • 1987 Shaklee was selected by Jacques Cousteau and the Cousteau Society to provide environmentally friendly cleaning products for use onboard their research vessels, the Calypso and Alcyone.
  • 1989 Shaklee helped build schools and health clinics and planted more than one million trees in Asia through a partnership with the American Himalayan Foundation, an organization chaired by Sir Edmund Hillary.
  • 1989-90 Shaklee provided financial and product support for a trans-Antarctica expedition led by Will Steger, which was the first crossing of Antarctica on foot, covering 3,700 miles. Following this expedition, Steger testified before Congress on polar and environmental issues and co-founded the Center for Environmental Education.

 

1990s

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  • 1990 Shaklee’s nontoxic and biodegradable Basic-H® was chosen as one of the first official Earth Day products.
  • 1991 Shaklee introduces Basic-D®, one of the first phosphate-free automatic dishwashing detergents.
  • 1992 Shaklee Cares®, a nonprofit organization, was established and dedicated to providing relief from natural disasters such as tornadoes and hurricanes, whose severity has been compounded by climate change.
  • 1995 Shaklee provided financial and product support for the third International Arctic Project led by Will Steger. This was the first surface crossing of the 2,500-mile-wide Arctic Ocean. The expedition brought information about environmental issues and changes to the polar landscape to millions of school children worldwide.
  • 1996 Shaklee environmentally-friendly cleaning products were selected by Ocean Alliance and the Whale Conservation Institute to be used onboard the Odyssey, a research vessel that gathers data on contaminants throughout the world’s oceans. This relationship continues today.
  • 1998 Shaklee becomes a Charter Partner of the U.S. EPA’s Climate Wise Program, which set aggressive corporate-wide greenhouse gas reduction goals.

 

2000s

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  • 2000 Shaklee becomes the first company in the world to obtain Climate Neutral™ certification and totally offset its CO2 emissions.
  • 2000 Shaklee opens its World Headquarters, one of the first green, energy-saving, award-winning buildings designed using sustainable materials, including certified sustainable wood, recycled carpets, and recycled plastics. In 2001, Shaklee received the Savings by Design Energy Efficiency Integration Award by the American Institute of Architects.
  • 2005 Shaklee becomes a major partner of the Green Belt Movement, founded by Dr. Wangari Maathai, the 2004 Nobel Peace Prize laureate.
  • 2006 Dr. Wangari Maathai becomes the Global Ambassador for A Million Trees. A Million Dreams™, a Shaklee environmental campaign that raises awareness of global climate change and initiates efforts to plant trees in North America and Africa.
  • 2006 Shaklee holds a first-ever carbon neutral conference in San Francisco by offsetting the greenhouse gas emissions from the Company’s 50th Anniversary Conference, attended by some 10,000 participants.
  • 2006 Shaklee is selected as a U.S. EPA Climate Leader, pledging to maintain a net zero impact on climate change and offset 100% of its greenhouse gas emissions through 2009.
  • 2006 Shaklee is commended by President Bill Clinton for leadership in offsetting carbon emissions by creating renewable energy in Africa and is recognized at the Clinton Global Initiative.
  • 2007 Shaklee becomes a founding member of the Business Council on Climate Change, an organization of businesses that serves as an inspiration and model of global climate stewardship by implementing effective and economically sound solutions to climate change.
  • 2007 Shaklee provides financial and product support for polar explorer Will Steger and his GlobalWarming101.com expedition. This brand-new expedition includes an extensive educational outreach campaign to students throughout America to raise awareness of the impact of global climate change on five Inuit communities in the Arctic.
  • 2007 Shaklee is the first consumer products company to offset 100% of CO2 emissions through the EPA Climate Leader’s program and use 100% green power.
  • 2007 Shaklee is selected by the nation’s leading child advocacy group, Healthy Child Healthy World, to be the exclusive partner for a new video titled, “Creating Healthy Environments for Children.”
  • 2007 Shaklee is selected by the producers of THE 11th HOUR, a feature length documentary narrated by Leonardo DiCaprio, as a partner due to its exemplary track record for environmental leadership.
  • 2007 Shaklee partnered with Dr. Jeffrey Sachs and The Earth Institute at Columbia University to facilitate direct emissions reductions through the installation of solar-powered LED lanterns in Malawi. This installation project replaces inefficient and unhealthy kerosene wick lamps and provides an improved and sustainable source of reading and task lighting for villagers in Malawi.
  • 2008 Shaklee named to the Top 20 Retail Partner list by the EPA Green Power Partnership in recognition of being a top purchaser of green power.
  • 2009 Shaklee is 100% carbon neutral. The greenhouse gas inventories for 2008 covering all Shaklee operations worldwide include US, Canada, Japan, China, Mexico and Taiwan, were reviewed by a third party, Econergy International, in accordance with the World Resources Institute protocol for all six Kyoto-defined greenhouse gases.
  • 2009 Shaklee is honored with a Clean Air Award by Breathe California in recognition of Shaklee’s leadership in reducing global warming and improving air quality.
  • 2009 Shaklee is honored with the Business Environmental Award for Sustainability from Acterra: Action for a Healthy Planet for environmental stewardship, climate action leadership and social equality.
  • 2010 Shaklee is 100% carbon neutral. The greenhouse gas inventory for 2010 covering all Shaklee operations worldwide including the US, Canada, Japan, China, Mexico, Malaysia and Taiwan, was reviewed by a third party, WSP Environment & Energy, in accordance with the Greenhouse Gas Protocol for all six Kyoto-defined greenhouse gases.
  • 2011 Shaklee is again 100% carbon neutral. The greenhouse gas inventory for 2011 covering all Shaklee operations worldwide including the US, Canada, Japan, China, Mexico, Malaysia and Taiwan, was reviewed by a third party, WSP Environment and Energy, in accordance with the Greenhouse Gas Protocol for all six Kyoto-defined greenhouse gases.
  • 2012 Shaklee is again 100% net carbon neutral. The greenhouse gas inventory for 2012 covering all Shaklee operations worldwide, including the US, Canada, Japan, China, Mexico, Malaysia, and Taiwan, was reviewed by a third party, WSP Environment and Energy, in accordance with the Greenhouse Gas Protocol for all six Kyoto-defined greenhouse gases.

 

Climate Change

Climate change affects us all: our health, our livelihoods, our hope for the future.

Shaklee has taken consistent steps to reduce our climate impacts and help find solutions to the climate crisis. It’s one of the ways we work toward a better future.

Shaklee Corporation is the first certified Climate Neutral Company in the world, having earned that distinction back in the relative “dark ages” of voluntary corporate climate action in 2000. In our ongoing efforts to minimize our negative impacts and maximize our positive impacts, Shaklee purchases 100% renewable energy, renewable energy credits, and greenhouse gas emissions offsets for worldwide activities.

Given the increasingly rapid rate of climate change, and understanding that these changes are taking place more quickly than the best science predicted, Shaklee has aligned its vision for a better future with its day-to-day and long-term business activities.

Shaklee’s 2012 Carbon Neutral Protocol

Shaklee is carbon neutral. The greenhouse gas inventory for 2012 covering all Shaklee operations worldwide including the US, Canada, Japan, China, Mexico, Malaysia and Taiwan, was reviewed by a third party, WSP Environment & Energy, in accordance with the Greenhouse Gas Protocol for all six Kyoto-defined greenhouse gases. Shaklee set operational boundaries for the inventory of its worldwide greenhouse gas emissions and calculated the carbon footprint from Scope 1 and Scope 2 emissions. The total amount of Shaklee’s greenhouse gas emissions from worldwide operations in 2012 was measured and converted to metric tons of CO2 equivalent. Shaklee has partnered with Sterling Planet to offset its small carbon footprint in North America and Asia with funding for alternative energy projects. The projects include Green-e certified renewable energy credits (Oklahoma wind projects) and landfill gas utilization projects in the United States.

What We’ve Done

Sometimes, you do things because they’re good for business. And sometimes, you do things just because you should.

Climate Neutral

  • 2000: Shaklee became the first company in the world to obtain Climate Neutral certification and totally offset its greenhouse gas emissions, resulting in a net zero impact on the environment.
  • 2006: Shaklee became the first consumer products company to offset 100% of greenhouse gas emissions through the US EPA Climate Leader’s Program, and use 100% green power.
  • 2008: Shaklee was named to the Top 20 Retail Partner list by the U.S. EPA Green Power Partnership in recognition of being a top purchaser of green power.
  • 2008: Shaklee worldwide operations including the US, Japan, China, Taiwan, Canada, Mexico, and Malaysia were all carbon neutral.
  • 2009: Shaklee achieved its goal with the US EPA Climate Leaders Program to maintain net zero greenhouse gas emissions in the United States from 2006 through 2009.
  • 2009: Shaklee was honored with the Clean Air Award by Breathe California in recognition of Shaklee’s leadership in reducing global warming and improving air quality.
  • 2009: Shaklee was also honored with the Business Environmental Award for Sustainability from Acterra: Action for a Healthy Planet for environmental stewardship, climate action leadership and social equality.
  • 2009: Shaklee wass honored with a Green Power Leadership Award from the U.S. Environmental Protection Agency in recognition of the company’s commitment and contribution to helping advance the development of the nation’s voluntary green power market.
  • 2010, September: EPA announced the Climate Leaders Program was ending. We continue to measure our carbon footprint and maintain net zero emissions.
  • 2011: Shaklee once again maintained net zero emissions.
  • 2012: Shaklee once again maintained net zero emissions.

 

Measuring Our Footprint

The first step to understanding how to reduce our negative impacts on the planet is to understand what those impacts are.

Shaklee calculates its Scope 1 and Scope 2 greenhouse gas emissions every year in accordance with The GHG Protocol by the World Resources Institute/World Business Council for Sustainable Development. Here’s a look at our emissions.

Shaklee Global Emissions Summary (2012)

Emissions Source t CO2e % of total
Purchased Electricity 3,774 88%
Stationary combustion 521 12%
Mobile sources 9 0%
Total emissions 4,303 100%
 
Reductions from green power 3,774 -88%
Reductions from direct offsets 521 -12%
Net emissions 0 0%
 
Green power purchased 8,000,000 kWh

 

Shaklee 2010 Global Carbon Footprint

Carbon Footprint

Emissions Reductions

In 2000, Shaklee obtained Climate Neutral certification and totally offset its greenhouse gas emissions.

From 2000 to 2012, Shaklee reduced its U.S. GHG emissions by 34%. Some of those reductions were achieved through consolidating our distribution and maximizing distribution efficiencies. Others were a result of targeted efforts to conserve water, gas and electricity in company-controlled facilities. Shaklee plans to continue to offset 100% of its greenhouse gas emissions while simultaneously working toward an additional 10% utilization reduction.

 

 

Reduction Portfolio

Shaklee plans to continue to offset 100% of its greenhouse gas emissions including all new and expanding offices worldwide. Additionally, Shaklee continues to look at ways to reduce its footprint. Some of the projects Shaklee implemented in the recent past include:

  • Replaced incandescent lighting with compact fluorescent (CFL) lighting.
  • Installed motion sensor power strip in each office cubical, to cut down on unnecessary power draw. These strips turn off task lights and computer monitors after five minutes of inactivity.
  • Mandatory shutdown of all computers every evening.
  • Completed a lighting retrofit at the Groveport distribution facility including skylight installation.

 

 

Shaklee also works closely with its electricity supplier to voluntarily shed load to help avoid rolling blackouts.

 

Emissions Data (Download Excel files)

Resource Conservation

Responsible resource use and conservation are part of Shaklee’s founding belief that the health and prosperity of people and the planet offer the greatest hope for a better world.

Energy and resource conservation are a significant component of realizing that hope. Shaklee has reduced and continues to work toward further reducing its footprint by using energy and resources wisely. In addition to offsetting 100% of our greenhouse gas emissions, the company works to reduce its consumption of electricity and gas as well as materials use through reducing our packaging, reusing shipping cartons, and utilizing post-consumer recycled paper.

 

Shaklee U.S. Electricity

 

Shaklee U.S. Gas

 

Carbon Neutral Offset Projects

Shaklee’s 2011 carbon neutral protocol

Shaklee is carbon neutral. The greenhouse gas inventory for 2011 covering all Shaklee operations worldwide include US, Canada, Japan, China, Mexico, Malaysia and Taiwan, were reviewed by a third party, WSP Environment & Energy, in accordance with the Greenhouse Gas Protocol for all six Kyoto-defined greenhouse gases. Shaklee set operational boundaries for the inventory of its worldwide greenhouse gas emissions and worked with WSP Environment & Energy to calculate the carbon footprint from Scope 1 and Scope 2 emissions. The total amount of Shaklee’s greenhouse gas emissions from worldwide operations in 2011 was measured and converted to metric tons of CO2 equivalent. Shaklee has partnered with Sterling Planet to offset its small carbon footprint in North America and Asia with funding for alternative energy projects. The projects include Green-e certified renewable energy credits (Iowa wind projects) and a landfill gas utilization project in Massachusetts.

Solar-Powered Lighting Installation

Sri Lanka and India

Less than 25% of the populations in Sri Lanka and India have access to electricity. Solar photovoltaics offer a healthy alternative to extending the power grid or constructing fossil-fueled power plants. Shaklee supported a project to replace kerosene lamps, diesel generators and batteries with solar photovoltaics in Sri Lanka and India. Over the 20-year lifetime, one household 35 watt solar photovoltaic system will prevent more than six tons of CO2 from entering the atmosphere.

Malawi, Africa

Shaklee partnered with Dr. Jeffrey Sachs and The Earth Institute at Columbia University to install solar-powered lighting in African villages. This project provides a sustainable energy resource to remote areas and also supports the 2015 United Nations’ Millennium Development Goals. The installation of solar-powered LED lanterns in 2007 replaces inefficient and unhealthy kerosene wick lamps and encourages renewable energy sources as a sustainable model. For the villagers, this will have a tremendous impact and provide the means for increased productivity, higher earnings potential, and expanded hours for education.

Wind Energy

Shaklee supported construction of The Rosebud Sioux Tribe Wind Turbine Project–the first large-scale Native American owned and operated wind turbine. The 750 kilowatt turbine was installed by Native Energy on the Rosebud Sioux Reservation in South Dakota.

Shaklee also funded wind turbine projects in Oregon and Texas to fulfill its commitment with the US EPA Climate Leaders Program to offset all of its greenhouse gas emissions from US operations and use Green-e certified renewable energy.
 In 2007, Shaklee became the first consumer products company to offset 100% of its greenhouse gas emissions through the EPA Climate Leader’s program and use 100% Green Power.

RECs

Shaklee purchased renewable energy credits (RECs) from a wind energy facility located in Oklahoma to offset electricity use for two calendar years. Previously, Shaklee's RECs came from the Hancock Wind Energy Center, home to 148 different 660-kilowatt turbines with a total capacity of 98 megawatts – enough electricity to power approximately 33,000 US homes. Another benefit of this wind farm is that the land remains in agricultural use while the turbines are in operation, using the same amount of land for multiple uses and benefits. Most recently, Shaklee has continued to purchase Green-e certified 100% renewable wind for our renewable energy credits.

Fuel Conversion

Portland Public Schools

Portland Public Schools had about 200 steam generating boilers which were not cost effective. Shaklee helped fund a project to switch boilers in the Portland schools from oil burners to standard gas burners, which increases efficiency. The retrofit lowered carbon emissions and also reduced energy costs for the school district.

San Bernardino County School Buses

The majority of school children in the United States travel to school each day riding in school buses run on traditional petroleum-based diesel fuel. These buses expose children and others in the community to dangerous pollutants that are harmful to their health. Shaklee supported a project to convert school buses in San Bernardino County, California from petroleum-based diesel fuel to biodiesel fuel made from vegetable oil, a renewal source. The retrofit not only decreased greenhouse gas emissions, but it also reduced tailpipe emissions of pollutants that can aggravate asthma in children.

Offsets

At the Greater New Bedford landfill in Dartmouth, Massachusetts it was common practice to vent the methane from the landfill’s decomposing organic matter directly into the atmosphere. In 2005, Commonwealth New Bedford Energy LLC, who operates the landfill, chose to invest in a project that captures the landfill methane and burns it to generate enough electricity to power approximately 1,500 US homes. This repurposes the methane from waste gas to energy for consumption and also allows the landfill to remain in operation. Shaklee supported this project monetarily through purchasing greenhouse gas offsets generated by the project. Landfill gas utilization, in contrast to many other energy sources, requires relatively small amounts of additional land resources.  Through 2011, we have continued to utilize landfill gas offsets.

EPA Climate Leader

Shaklee is dedicated to acting as a catalyst for change and setting an example for environmental leadership.

The company will continue to work to offset 100 percent of co2 generated annually by Shaklee operations in order to achieve a net zero impact on the environment.

  • 1998: Shaklee becomes a Charter Partner of the U.S. EPA’s Climate Wise Program, which set aggressive corporate-wide greenhouse gas reduction goals.
  • 2000: Shaklee is the first company in the world to obtain Climate Neutral™ certification and totally offset its CO2 emissions, resulting in a net zero impact on the environment.
  • 2002: Shaklee received the Climate Protection Award from the EPA.
  • 2006: Shaklee joined the EPA Climate Leader’s program and pledges to maintain net zero US greenhouse gas emissions through 2009.
  • 2007: Shaklee is the first consumer products company to offset 100% of CO2 emissions through the EPA Climate Leaders program and use 100% green power.
  • 2008: Shaklee named to the Top 20 Retail Partner list by the EPA Green Power Partnership in recognition of being a top purchaser of green power.
  • 2009: Roger Barnett is honored with a Clean Air Award by Breathe California in recognition of Shaklee
Corporation’s contributions to reducing global warming and improving air quality.
  • 2009: Shaklee is honored with the Business Environmental Award for Sustainability from Acterra: Action for a Healthy Planet.
  • 2009: Shaklee is honored with a Green Power Leadership Award from the U.S. Environmental Protection Agency in recognition of the company’s commitment and contribution to helping advance the development of the nation’s voluntary green power market.

 

Progress Towards Goal Completion

  • Shaklee has been able to reduce natural gas use by 30% in company headquarters.
  • Shaklee uses 100% green power for electricity.
  • Between 2006 and 2008, Shaklee planted 1,000,000 trees as part of its Million Trees campaign.

 

Goal Achievement

  • 2009: The US Environmental Protection Agency recognizes Shaklee as a Climate Leaders goal achiever for maintaining net zero greenhouse gas emissions from 2006 – 2009.
  • 2010: In September 2010, EPA announced the Climate Leaders Program was ending. We will continue to measure our carbon footprint and maintain net zero emissions.
  • 2011: Despite the dissolution of the EPA Climate Leaders Program, Shaklee continues to measure our carbon footprint and maintain net zero emissions.
  • 2012: Shaklee continues to measure our carbon footprint and maintain net zero emissions, as well as participate in the EPA’s Green Power Partnership.

 

EPA Green Power

Shaklee is the first consumer products company to offset 100% of its greenhouse gas emissions through the EPA climate leaders program and use 100% green power.

Electricity generation is one of the leading causes of industrial air pollution in the U.S. Most of our electricity comes from burning fossil fuels, which produces carbon dioxide.

EPA Green Power

Electricity generation is responsible for:

  • 38% of the nation’s carbon dioxide (CO2), one of six greenhouse gases and a major contributor to climate change. Carbon dioxide is released into the atmosphere when fossil fuels are burned. Climate change is a serious environmental threat that may contribute to coastal flooding, more frequent and extreme heat waves, more intense droughts, an increase in the number of storms, and the increased spread of infectious diseases.
  • 66% of the nation’s sulfur dioxide (SO2). When sulfur dioxide is combined with rain water it creates acid rain, which damages the foliage of forests, crops, and other plants, and eventually can kill the plants. It also acidifies rivers and lakes causing them to be biologically “dead.”

About Green Power

Green-e Energy is the nation’s leading independent certification and verification program for renewable energy. This voluntary consumer-protection program verifies superior, certified renewable energy options offered by utilities and marketers in the retail market. Renewable resources of energy include wind power, solar photovoltaic and solar thermal power, certain types of hydropower, geothermal, waste biomass fuels used to generate electricity, and ocean thermal, wave and tidal power. Green power sources produce electricity with an environmental profile superior to conventional power technologies and produce no anthropogenic (human caused) greenhouse gas emissions.

Shaklee purchased 8 million kilowatt-hours of Green-e certified renewable energy in the form of national wind power to offset 100% of Shaklee’s greenhouse gas emissions from purchased electricity.

In 2009, the US Environmental Protection Agency honored Shaklee with a Green Power Leadership Award in recognition of the company’s commitment and contribution to helping advance the development of the nation’s voluntary green power market.

A Million Trees.

A Million Dreams.

A Million Healthier Lives.

“ When we plant trees, we plant the seeds of peace and the seeds of hope. We also secure the future of our children. ”

Dr. Wangari Maathai

 

At Shaklee, we’re part of a movement to make people and the planet healthier. Inspired by the visionary works of 2004 Nobel Peace Prize laureate Dr. Wangari Maathai and her Green Belt Movement, Shaklee began a tree-planting campaign across the United States and Canada on Earth Day 2006, encouraging the company’s 750,000 Members and Distributors to organize tree-planting events at the grassroots level in their respective communities.

Earth Day 2009, Dr. Wangari Maathai, Global Ambassador for the Shaklee A Million Trees, A Million Dreams™ campaign, California Governor Arnold Schwarzenegger and CEO Roger Barnett plant the 1 millionth tree at the Shaklee World Headquarters in Pleasanton, California.

“Shaklee led the way in achieving carbon neutrality in 2000 and has mobilized its networks to plant a million trees for the planet, which is not only a great achievement, but an inspiration to all of us—especially in the corporate sector”

Dr. Wangari Maathai, 2004 Nobel Peace Prize laureate, founder of the Green Belt Movement, and Global Ambassador for the Shaklee A Million Trees. A Million Dreams.™ campaign